Oscar Films & Blockbusters!

 

Oscar films are films that are made to win oscars awards. Oscars are hard to market, this could be down to a number of  reasons, out of the ordinary storylines and genres, the actors in the film and so on. Oscar films are aimed at niche audiences and even though they are called oscar films doesnt mean they have won an oscar, it is a type of film that is aimed at the oscar awards. In england an oscar film has to be released before the end of the year to qualify for the nominations. When the oscar films are released they are usualy platform released so that they are still in the cinema when the oscar nominations are announced and the oscars have been awarded.

 

Million Dollar Baby is an oscar film that won 4 oscars in 2005, ‘Best Achievement in Directing’ ‘Best Motion Picture of The Year’ ‘Best Performance by an Actor in a Supporting Role’  ‘Best Performance by an Actress in a Leading Role’ it was also nominated for 3 other nominations. It was released on the  15th December 2004, a typical time for the oscars to be released (In America). This was only a limited release, the expansion to wide release was on the 21st January 2005 Million Dollar Baby would have made a lot of money in its opening weekend, but then gone town typically, and shot back up when it one its oscars. The film was released using platform release to ensure it was still in the cinemas at the time of the oscar awards.

Weekend Chart Record

Date	Rank		Gross	% Change	Theaters	Per Theater	Total Gross	Days
12/17/2004	24		$179,953		8	$22,494	$235,407	5
12/24/2004	26		$189,597	+5.36%	9	$21,066	$527,138	12
12/31/2004	27		$271,472	+43.18%	9	$30,164	$1,044,149	19
1/7/2005	15		$1,920,418	+607.41%	109	$17,619	$3,107,704	26
1/14/2005	14		$1,813,881	-5.55%	122	$14,868	$5,684,881	33
1/21/2005	12		$1,652,078	-8.92%	147	$11,239	$8,312,424	40
1/28/2005	3		$12,265,482	+642.43%	2,010	$6,102	$21,579,631	47
2/4/2005	5		$8,515,365	-30.57%	2,025	$4,205	$34,436,002	54
2/11/2005	4		$7,447,212	-12.54%	2,035	$3,660	$44,948,277	61
2/18/2005	5		$6,810,065	-8.56%	2,105	$3,235	$54,313,587	68
2/25/2005	6		$7,344,390	+7.85%	2,125	$3,456	$64,851,738	75
3/4/2005	5		$8,135,421	+10.77%	2,350	$3,462	$76,600,008	82
3/11/2005	6		$5,153,356	-36.66%	2,375	$2,170	$84,054,207	89
3/18/2005	8		$4,021,437	-21.96%	2,210	$1,820	$89,943,692	96
3/25/2005	10		$2,587,313	-35.66%	1,710	$1,513	$94,133,278	103
4/1/2005	12		$1,466,429	-43.32%	1,405	$1,044	$96,662,363	110
4/8/2005	14		$702,019	-52.13%	857	$819	$97,825,712	117
4/15/2005	17		$628,184	-10.52%	902	$696	$98,708,641	124
4/22/2005	21		$309,289	-50.76%	455	$680	$99,252,599	131
4/29/2005	26		$174,793	-43.49%	235	$744	$99,527,252	138
5/6/2005	22		$260,338	+48.94%	390	$668	$99,851,398	145
5/13/2005	24		$188,348	-27.65%	345	$546	$100,156,381	152
5/20/2005	34		$80,427	-57.30%	110	$731	$100,283,719	159
5/27/2005	36		$49,447	-38.52%	75	$659	$100,368,397	166
6/3/2005	43		$26,834	-45.73%	59	$455	$100,422,786	173

Opposite to this a blockbuster franchise such as the Harry Potter films don’t need to rely on the oscar awards and nominations to make money, their easy to market, well known and also pre sold. Harry Potter films are also family films which is a massive cause for their success.

Weekend Chart Record

Date	Rank		Gross	% Change	Theaters	Per Theater	Total Gross	Days
7/13/2007	1		$77,108,414		4,285	$17,995	$139,715,157	5
7/20/2007	2		$32,511,350	-57.84%	4,285	$7,587	$207,866,865	12
7/27/2007	3		$17,733,085	-45.46%	4,005	$4,428	$242,439,214	19
8/3/2007	5		$9,522,220	-46.30%	3,125	$3,047	$261,027,397	26
8/10/2007	8		$5,432,130	-42.95%	2,585	$2,101	$272,047,388	33
8/17/2007	9		$3,656,379	-32.69%	1,955	$1,870	$278,762,117	40
8/24/2007	12		$2,402,412	-34.30%	1,322	$1,817	$283,230,934	47
8/31/2007	13		$1,893,258	-21.19%	1,017	$1,862	$286,143,377	54
9/7/2007	15		$1,031,339	-45.53%	775	$1,331	$288,201,180	61
9/14/2007	15		$803,227	-22.12%	589	$1,364	$289,326,081	68
9/21/2007	27		$328,427	-59.11%	320	$1,026	$289,855,714	75
9/28/2007	27		$229,779	-30.04%	241	$953	$290,175,378	82
10/5/2007	28		$363,449	+58.17%	408	$891	$290,598,256	89
10/12/2007	34		$287,874	-20.79%	377	$764	$291,041,408	96
10/19/2007	33		$208,306	-27.64%	283	$736	$291,340,445	103
10/26/2007	35		$147,780	-29.06%	225	$657	$291,551,968	110
11/2/2007	35		$107,293	-27.40%	159	$675	$291,704,500	117
11/9/2007	40		$78,855	-26.50%	105	$751	$291,808,642	124
11/16/2007	41		$50,740	-35.65%	90	$564	$291,880,420	131
11/23/2007	44		$46,634	-8.09%	56	$833	$291,946,208	138
11/30/2007	48		$23,034	-50.61%	52	$443	$291,980,108	145
12/7/2007	64		$10,274	-55.40%	38	$270	$292,000,866	152